What Are the Best Sources for New Leads?

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Often, in real estate, we stress the importance of making your calls. It’s not uncommon to step back and think: “But, wait -- who should I call?” Here are a few ideas if you’re stumped and can’t think of anyone to reach out to.

• Past clients: Maybe you’ve worked outside of real estate and have past clients you can reach out to, or perhaps you’ve been in real estate for a long time and you have a list of people you’ve sold a house to. Many of these people would love to hear from you, especially if you can provide some value for them.
• Center of influence: The people you maybe haven’t done business with, but who will pick up the phone when you call because they know you, are referred to as your sphere or center of influence. Give these people a call and give them something of value. Give them a quick update on interest rates or invite them to a client party you might be having.
• Open house leads: Did you know that open house leads purchase a home within three months? That’s a whole lot of active buyers who are ready to go right away! Most agents don’t follow up at all with these buyers. The key is to keep pursuing these buyers. Most agents will give up after only a few calls, if they reach out at all. It typically takes at least 12 points of contact to get their business, so be persistent.
• Neighbors in the area of the new listing: If someone in your office has just listed a great property in an area where you know there are a lot of buyers. This is a great opportunity to go talk to the neighbors and let them know that there are a ton of buyers in the area, and the house that was listed didn’t quite fit the criteria of those buyers. This kind of door knocking and talking is a great way to find potential buyers.
“You can’t control your closings, but you can control your daily activities!”

We can’t necessarily control how many closings we have, but we can control the activities we do in order to make more deals. Get out there, make some phone calls, and start meeting new people. If you would like more tips to help grow your real estate business, please don’t hesitate to reach out to us!

How Can You Create Huge Buyer Demand on a Home?

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Today we are going to talk about how to create a launch on a new listing to create a frenzy. When you list your home, the first seven days are crucial. Even if you are in a fast-moving area, you want to make sure you get the most exposure, which will equal the most buyers, and the most money for your home sale. Here are a few ideas and tactics to help your sellers early on.

Having a plan and process of how you are going to sell the home is key. Have all your marketing materials and pictures beforehand, have a plan and process ready, and get everything ready before you list on the MLS.

Once you list the home in the MLS, we advise you to put on the description that there will be no showings for the first two days. Don’t show it to any buyer clients or favorites ahead of time; you want everyone to have an open playing field.

The first time you should allow people in your house is at an open house a few days after you list on the MLS. This will give everyone an even playing field, and you can review offers at the open house. You want people to write offers that day, and create a sense that buyers have to move quickly to create a frenzy.

The reason we think you should wait a few days between listing and showing is to allow the marketing to work for you. We don’t want to limit the number of buyers that see the sold homes, we want that number to be huge. We hold the open house in a two hour window where all the buyers can come together. You want the house to be full so buyers start to get a little nervous about making a quick offer. That’s how you’ll create that frenzy.

Be ready to go at the open house with sign-in sheets, maybe an extra person assisting you, and make sure everything is taken care of beforehand. On the day of the open house, get there early. Once the launch is done, be prepared to write offers for your buyers, and receive offers from other agents.

There is an idea of how to create some frenzy in a launch. We are all about training and building great businesses. If you want to know more about Keller Williams, or if you just have some questions for us,  give us a call or send us an email. We look forward to hearing from you!