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Today we are going to talk about how to create a launch on a new listing to create a frenzy. When you list your home, the first seven days are crucial. Even if you are in a fast-moving area, you want to make sure you get the most exposure, which will equal the most buyers, and the most money for your home sale. Here are a few ideas and tactics to help your sellers early on.
Having a plan and process of how you are going to sell the home is key. Have all your marketing materials and pictures beforehand, have a plan and process ready, and get everything ready before you list on the MLS.
Once you list the home in the MLS, we advise you to put on the description that there will be no showings for the first two days. Don’t show it to any buyer clients or favorites ahead of time; you want everyone to have an open playing field.
The first time you should allow people in your house is at an open house a few days after you list on the MLS. This will give everyone an even playing field, and you can review offers at the open house. You want people to write offers that day, and create a sense that buyers have to move quickly to create a frenzy.
The reason we think you should wait a few days between listing and showing is to allow the marketing to work for you. We don’t want to limit the number of buyers that see the sold homes, we want that number to be huge. We hold the open house in a two hour window where all the buyers can come together. You want the house to be full so buyers start to get a little nervous about making a quick offer. That’s how you’ll create that frenzy.
Be ready to go at the open house with sign-in sheets, maybe an extra person assisting you, and make sure everything is taken care of beforehand. On the day of the open house, get there early. Once the launch is done, be prepared to write offers for your buyers, and receive offers from other agents.
There is an idea of how to create some frenzy in a launch. We are all about training and building great businesses. If you want to know more about Keller Williams, or if you just have some questions for us, give us a call or send us an email. We look forward to hearing from you!
